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Message from Kia America CEO Byung Mo Ahn

Thank you for visiting

As you may have learned, Kia has initiated a program to reduce the fuel economy ratings for select vehicles. Kia is committed to providing consumers with complete and accurate information, and on behalf of all Kia team members and dealers across the country I sincerely apologize for the procedural misinterpretations and errors that led to this action.

We are a responsible company, and our singular focus is to take care of everyone impacted by this situation, which includes current and former owners of 2011-2012 model year Optima Hybrids, and 2012-2013 model year Rios, Souls and Sportages, and certain 2012-2013 model year Sorentos equipped with GDI engines.

We are taking the following steps to immediately address this situation:

  • Correcting the fuel economy ratings for the affected 2011-2013 models and relabeling affected vehicles currently in showrooms;
  • Compensating all current and former owners of affected vehicles to cover for added fuel costs associated with the MPG ratings adjustments; and
  • Launching a proactive communication campaign to inform and educate consumers, including both advertisements and the information found on this website. 

At Kia, every member of the organization is charged with doing his or her part to ensure continuous improvement and pursue the shared goal of becoming the best and most innovative automotive company in the U.S.

We remain steadfast in our pursuit of that goal, as well as our ongoing commitment to you.


Byung Mo Ahn,
Group President and CEO
Kia America

November 2, 2012

Kia America, Inc.